CAC LTV ratio calculator
Estimate LTV, payback months, and LTV:CAC from ARPA, gross margin, churn, and CAC.
Inputs are calculated in your browser. Results are estimates, not investment, tax, legal, or contract advice.
Search and use guide
CAC LTV ratio calculator
Estimate LTV, payback months, and LTV:CAC from ARPA, gross margin, churn, and CAC. privacy-first-browser-tooling
Who it helps
- Useful for marketing spend, SaaS growth, and unit-economics review.
- Approximate LTV = ARPA times gross margin divided by monthly churn.
- ARPA 80, 80% gross margin, 4% monthly churn, CAC 300.
What you can enter
- ARPA 80, 80% gross margin, 4% monthly churn, CAC 300.
- Approximate LTV = ARPA times gross margin divided by monthly churn.
How to read results
Approximate LTV = ARPA times gross margin divided by monthly churn. privacy-first-browser-tooling
Data and privacy
GoGo Tools records analytics by tool slug only and does not include your input values. privacy-safe-analytics-only
Feedback
How can we improve this tool?
Send a suggestion or bug report for this tool.
FAQ
Is this investment, tax, or legal advice?
No. It is a scenario and operating estimate. Consult a qualified professional for investment, tax, or legal decisions.
Is data uploaded?
No. This batch calculates in your browser. Analytics records the tool slug only.
Can I download results?
The first release shows readable result cards. CSV export can be added in a later pass if needed.
Can I use any currency?
Yes. The tools do not lock a currency; enter every money field in the same currency.